Firestone Tires Presents “The Roads We Share” Featuring Michael Waddell

Firestone Tires “The Roads We Share” with Michael Waddell

You know the story of Michael Waddell…or do you? The origins, the values, the stories, and the meaning behind an outdoorsman, all summed up in the area Michael calls home. Booger Bottom Georgia is more than just home, it’s the story of hunting foundations and traditions.


The story of Booger Bottom Georgia for Michael is not distant from the story of Harvey Firestone, founder of the Firestone Tire & Rubber Company. The spirit of Harvey is ingrained into the Firestone brand and remains alive today, as evidenced by the brand’s commitment to quality and rich traditions. Over the years, his family has passed down what it means to be an outdoorsman and hunter, and now Michael shares those traditions with his children—similar to how the Firestone brand was built on foundations set out by its founder, Harvey Firestone.

Firestone: “The Roads We Share”




Outdoor Channel’s Michael Waddell grew up in an area of Georgia called Booger Bottom. Over the years, his family has passed down what it means to be an outdoorsman and hunter, and now Michael shares those traditions with his children—similar to how Firestone has been built on foundations set out by founder, Harvey Firestone.


#2: EXTRA MILES: Origins of Booger Bottom



Outdoor Channel star Michael Waddell has always called Booger Bottom, Georgia home. How did the area get that name? Michael reveals the history.


#3: EXTRA MILES: Tools of the Trade



Outdoor Channel’s Michael Waddell explains why Firestone tires are an important tool of the hunt, and why he counts on them to carry him to all his adventures.


#4: EXTRA MILES: New Tires


Outdoor Channel’s Michael Waddell shares his priorities = new tires, new wheels, and a new stereo system. #TruckStuff.


Want more content? Be sure to check out, Firestone’s YouTube, as well as the Brotherhood Blog and Bone Collectors’ YouTube.




Bone Collector SHOT Show and ATA Show Recap

SHOT Show and ATA Show Recap with the Bone Collector Crew

Show season is finally slowing down. The Bone Collector crew had a great SHOT show and ATA show, connecting with partners and checking out the latest gear to hit the outdoor industry! The crew made their way around the 2017 ATA and SHOT shows, making sure to bring you along on the most exciting products and news! Check out the videos and pictures below to see the highlights of the shows.


Live Videos

Over the course of both shows T-Bone, Nick, and Michael went live from the Bone Collector Facebook page. Below are some of the biggest highlights from the live video feed!

Outdoor Channel

Old Dominion Boots

Check out Old Dominion Boots!


Hawk Tree Stands

Check out the new Hawk Tree Stands!


Havalon Rebel Knives

Check out the new Bone Collector Havalon Rebel Knives!

Dead Ringer Bone Collector Sight

Check out the Dead Ringer Bone Collector Sight below!

Knight and Hale

Check Out Knight and Hale Calls!

SHOT Show and ATA Show Gallery

The crew was busy checking out the products and shooting live video, but they did make their way around the show floors to show you the most exciting products from the sponsors and partners. If a live video didn’t capture it, one of the cameras did! Check out the pictures below in the show gallery.

bow sight

NEW: Bone Collector Bow Sights Coming Soon!

Bone Collector Bow Sights Coming Soon!

Coming soon, the all new line of Bone Collector Bow Sights, built by Dead Ringer, designed by The Brotherhood!

The Bone Collectors, Michael, Nick, and T-Bone, collectively have hours, days, weeks, months, and years’ worth of bow hunting and archery experience. Collectively they hold a vast amount of experience…valuable experience, as to what works, what doesn’t, what is all hype, and what truly is a game changer for the industry.

What can all this knowledge lead to? A brand new line of Bone Collector bow sights. Dead Ringer, understanding the opportunity to hone in on the knowledge, approached the Bone Collectors to help design their all new line of bow sights. The product of this is a well-designed, feature driven, and die hard bow hunter based bow sight!


Travis Turner, a.k.a T-Bone, an ASA and APA certified professional archer, 1991 ASA 3-D World Champion, and 4-time Georgia State Champion, said this about the new bow sight:

“From my years of tournament archery background, to all of our years of bleeding bow hunting, we are thrilled to work with Dead Ringer on the designs of their new line of bow sights. From solid and simple, to advanced and technical, they have you covered with the features you need to be VERY DEPENDABLE AND SUCCESSFUL on every single archery and bow hunting adventure” –T-Bone
The New Bone Collector bow sight line is coming soon, follow both the Bone Collectors and Dead Ringer to stay updated on the reveal!



Outdoor Industry | Bone Collector

Outdoor Industry | Jobs In the Hunting, Fishing, and Outdoor Industry

Jobs In the Hunting, Fishing, and Outdoor Industry | Getting a Job in the Outdoor Industry

It’s no surprise that most outdoorsmen and women don’t actually work in the outdoor industry. From construction workers to teachers to doctors, the wide variety of work backgrounds that hunters and fishermen can come from likely touches every industry out there. They participate in hunting and fishing because it’s a passion, hobby, and often a lifestyle. For many, that is all it will ever be; however, every year at hunting and fish camps, and outdoor expos across North America, you hear people asking how they can break into the industry. For this group, they are looking to live their passion every day and get paid doing it. Surprisingly, getting a job in the industry isn’t that hard. What is difficult is getting “THAT” job in the hunting or fishing sector, the one you constantly dream of doing. It’s not impossible. You just have to outwork, be more creative, and sacrifice things you may not have had too in past jobs, for a shot at your dream job in the hunting, fishing, or outdoor industry.


Be Patient, It’s a Start

It’s rare that someone will jump into the exact job they want in the outdoor industry right out of the gate. Whether you are looking for a career change, or just coming out of school, it doesn’t really matter. Breaking into the industry often takes some time. Whether you believe it or not, this time is beneficial to you. How?


Well let’s say you graduate with a degree in Business Administration. There are a lot of different positions you could fill with a company. Contrary to what many believe, some of the better paying opportunities exist behind the camera or out of the lime light. This is where the business decisions are made and what drives the entire industry, including what you often see on TV and the internet. However, you might find that even though you are working with hunting and fishing products, that isn’t exactly the type of experience you thought you would get. You’re dream of being in the field testing these products may quickly dwindle to a desk jockey. Obviously, not your dream job. It might seem crazy, but even these positions are tough to get into no matter your education level. The outdoor industry is about networks of people that know people, this is how many of the jobs are filled.


So let’s say you are starting from scratch, how do you break the ice? Well, whether you like it or not, you may have to start with many of the popular outdoor retailers or even a local sporting goods shop. I know what you are thinking, this is nowhere near where you want to be. But showing that you were a Hunting Sales Associate for a store will look better than Ladies Footwear from the local J.C. Penny’s. It’s a stepping stone, and a good one at that. These businesses often have rapid movement internally, and the faster you climb the more attractive you are to other hunting and fishing companies, or the closer you are to getting the job you want to be in. Remember, if you outwork everyone else, what is there to stop you?


It’s All About the Options

One of the greatest assets of getting a job in the industry is the variety of positions available. From being a cameraman for a major TV show, like Bone Collector on Outdoor Channel, to marketing the latest products from a major manufacturer, there are a ton of variety of skills needed by companies in the business. In order to find yourself in one of these spots, making a career out of what you love to do, you need to play on your strengths. If you love to film hunts, but can’t run a camera worth a darn, don’t bring a sloppy highlight reel to a company to try and impress them. However, if you graduated with a marketing degree, and a company is looking for a junior marketer, then the door is likely wide open. In this industry it is truly about getting your foot in the door. Once that happens, and you impress the company, you are much more likely to succeed.


KNOW the Business

This actually revolves around two pieces of knowledge. First off, know the company you are about to talk too. There might not be anything worse than getting a cold call or visit from a prospective candidate and they know nothing about what you or your products does. Second, it’s all about who you know in the industry. It doesn’t even matter if they are competing with the company you are talking too, just having some connections in the business arena can make the difference between being taken serious and the dreaded “Good luck on your search.” Take some time out of your schedule to go to trade shows and industry events, this is a great place to meet the people that can be your “reference” to break into the outdoor industry.


Your dream of working in the hunting, fishing, and outdoor industry is absolutely obtainable. It’s not going to be overnight, especially if you don’t know anyone in the industry, but if you outwork everyone else and strive to be the best at your strengths, the only thing standing in the way is yourself

Outdoor Industry Brand | Bone Collector

Creating Yourself Into a Outdoor Industry Brand | Bone Collector Style

Jobs In the Hunting, Fishing, and Outdoor Industry | Creating Yourself Into A Brand

Getting a job with an existing company, is obviously the easiest way to get into the industry full time. Even if you have a great new hunting or fishing show, odds are not in your favor to jump into the industry full time…at least if you still plan on putting food on the table and a roof over your head. But eventually the stars can align and you could have a successful show, but that doesn’t necessarily mean a career in the industry. For many of the biggest names in Outdoor TV, it comes down to individual endorsements in order to call the hunting and fishing industry a full time job. Though their show or shows may have a large effect on their endorsements, it is also about how the individual adds value to a company, brand, or product. If you plan to run with a new outdoor show, and you want to do it full time, you will need sponsors to also offer you individual endorsements. This means that you are your own strongest brand and asset. So how do you turn that into actual dollars?


Be True to Yourself, and Your Sponsors

The worst thing you can do is fake your passion and commitment to a sponsor or product. This can be extremely hard at the beginning, when cash is tight, but in the long run it will pay off. The consumer is getting smarter, and if they can tell you are not fully dedicated to a product, it won’t just hurt your personal brand, but will likely negatively impact the person paying you to promote it.


Look for long-term relationships, even if you have to start off on Pro Staff and work your way up, if you believe in what you are preaching you are much more likely to become monetarily endorsed. There will be meetings, products, and cash you will walk away from in your search for the right partners, but people will look at you a lot stronger as a brand than if you jumped on the first cash flashed at you. This doesn’t mean you can only work with the “largest companies” in the industry, just the ones you believe in.


It is also critical to stick by your sponsors. Far too often you see people jump around, some of this is for good reason. But if it’s just because there was a larger offer on the table, that may not be good enough. If you are a diehard user of a specific broadhead from a smaller company, and a larger company offers you more money to use theirs, you have to ask yourself if you will feel as passionate about their product. If you just murmured “yes, because they will pay me more money” then you don’t belong in this business. Loyalty goes further than almost anything else in this business, and sponsors will look for that out of you.


Be a 2:1 Type of Brand

The best way to ensure you will have a recurring partnership with a company, is to give them a return on their investment…which is you. A great rule of thumb is be a 2:1 type of brand. This means give the company 2-times the revenue that they pay you. In some cases, this is difficult to track. But with the advent of many online systems, like Google Analytics, you can show them direct traffic to their website from your website and social media platforms.


For instance, if company “Hunt” invests $5,000 into you to promote their products, then set your goal at $10,000 in return. That doesn’t mean $10,000 in product sales necessarily, as a visitor to a site or email captured by company “Hunt” is worth something. Your goal should be to bring them their ROI in a variety of ways. Be able to justify and explain this to them when you sit down to discuss next year’s “renewal.” Bring hard stats from your platforms to theirs, and make sure the numbers are factual and not inflated (they are too smart for that).


Creating yourself into a brand in the outdoor industry is not easy, but you know your strengths better than anyone else. Be truthful and loyal, and make sure you show the company a ROI. If you do this, then you are on your way to making a career out of your passion, hunting or fishing.




Sponsors for Your Show | Bone Collector

Getting Sponsors for Your Show | Relationships and Loyalty go a Long Way

Starting a Hunting, Fishing, or Outdoor TV or Web Show | Getting Sponsors for Your Show

Behind nearly every hunting or fishing show out there that is bringing in revenue is a set of sponsors. The fact is, it cost money in order to film, produce, and air a show; regardless of webTV or TV. There is a wide range of sponsor opportunities out there from Pro Staff pricing (basically you still pay cost of the product), Product Sponsor (free product for the show), and Monetary Sponsors (pay you to promote their brand/products).


One of the number one reasons for show failure, is the lack of ability to get sponsors. Many brand new shows, seem to always think the sponsors need them in order to sell their products and go for the jugular asking for money. But in reality, the sponsors have no idea if you will even bring them a return on investment (ROI) for whatever they give you. There is a strategy to gaining sponsors for your show, and if you follow this, along with having a quality show (content and production wise), then you might just have a chance to succeed.


Know The Company and Product

It’s amazing how many manufacturer’s will tell you about a group of hunters who come up and pitched their show looking for a sponsorship, then when asked what they think about the manufacturer’s products, they have never even used them! Seriously? You want them to either give you free product or pay you money, and you haven’t even used the product. This is a big NO-NO! It’s completely different if the company approaches your show first, but for a new show, this is highly unlikely.


If you plan to ask a company to invest in you, the least you can do is invest a little in them. Showing them you use their product, and have invested your own money into it, will go a long way in the conversation.


Know the company and brand as well. What are they trying to promote? Are they in thick competition in their product niche? Demonstrate how your show will help them reach their goals.


75% Listen, 25% Talk

One of the worst things you can do to a potential sponsor is talk their ears off about how great YOUR show is, and how YOU think you can help them. The 75/25 rule is always a great start. If you actually listen to the sponsor, they often will give you the answers you need to reaffirm why you can help them. Things like social media growth, content for the website, exposure of a new product, etc. All of this will help guide the conversation in your favor. If they just want to put some more content on their website, and you just keep blabbing about how great your Facebook Page is…well odds are you will leave empty handed.


The only real talking you should do is the elevator pitch about how your show is different, responses to their direct questions, and any opportunity to say how you can resolve an immediate need of theirs.


Earn Your Keep

Far too often, shows and hosts will over-promise and under-deliver on all of their statements to the sponsor. This is about the fastest way to kill your show. This happens often when new shows luck out and get a little cash from a sponsor in return for over the top exposure. When the show fails to hold up their end of the deal, the sponsor is gone and along with it a negative experience in a tight industry that could be heard by other current or potential sponsors.


Start with the low requests, like some free product or pro staff pricing. At this level, the company is not really expecting a whole lot in return. Show them that you mean business, and “wow” them with the product they graciously gave you. It’s amazing how this strategy can turn into a long-term monetary relationship. When you earn your keep, you will be rewarded.


The key to a successful revenue stream in webTV or TV is typically sponsorship dollars. They are out there every year, and it’s possible to grab some for your show. Just form a strategy and listen to what the sponsor’s needs are, then explain how you can cater to them. By earning your keep with a low investment at first, the long haul can be very prosperous for you and your show.